Bozo’s Hot Pit Bar-B-Q
Welcome to Bozo’s Hot Pit Bar-B-Que, an international branding feast! Smoked to perfection, ready for the world to enjoy! – Chief Bozo, Isaac Tigrett
The popularity of the Hard Rock Cafes grew exponentially from the inception of the first cafe on June 14, 1971, in London. Two young Americans, Isaac Tigrett and Peter Morton – who were the quintessential odd couple – borrowed money from their parents to open a quirky restaurant.
They were only 22 years old at the time, and they selected Park Lane in London’s fashionable Mayfair district as the site of their ‘Hard Rock Cafe’. The decor and menu contrasted sharply with the lavish hotels lining posh Park Lane, where strictly enforced dress codes were the norm, and hamburgers, milk shakes, and the music of the Rolling Stones most certainly were not.
Tigrett, son of a wealthy Tennessee financier named John Burton Tigrett, had moved to England with his family at age 15, attended private school in Lugano, Switzerland, and then later spent his days in London selling used Rolls Royces to Americans.
Morton came from a wealthy and venerable Chicago restaurant family, a heritage he tapped into when he opened The Great American Disaster, an American-style restaurant located in Chelsea, London. As a restaurateur, Morton was immediately successful, but his first venture was all but forgotten after he hooked up with Tigrett.